Cesar Viscarra

César Viscarra graduated from the Universidad Católica Boliviana “San Pablo” with a Bachelor degree in Commercial Engineering. Post-graduation he was certified in Quantitative Methods for Economic Analysis and Stock exchange Investments. Mr. Viscarra took several  Marketing and Market Research courses which he then leveraged in a job in the Marketing and Finance departments of the Cervecería Boliviana Nacional. Prior to his marketing work, he was a stock exchange operator and financial advisor in the Investment Bank branch of Grupo Bisa. His research interests include advertising effectiveness, brand equity, innovation, consumer understanding, market segmentation and market trends.